Editorial Review Methodology
The rules used to separate what the seller says from what the current label, policies and independent research can actually support.
Editorial review method
Every important claim is placed into one of six buckets: verified product fact, seller claim, independent evidence, consumer report, limitation, or unverified claim. We avoid blending categories in a way that makes marketing look like science.
1. Verify dynamic product facts first
Price, packages, shipping, refund terms, label information and seller destinations are checked against current seller or retailer sources and dated.
2. Use an evidence hierarchy
For health claims, higher weight goes to systematic reviews, randomized controlled trials, PubMed-indexed human research and government/regulatory sources. Seller marketing is used to identify what is being claimed, not to prove the claim.
3. Measure evidence distance
An exact finished-product trial is closest. A study of the same ingredient through the same route is weaker. A different route, animal/lab evidence, anecdote or seller assertion is progressively more distant.
4. Never manufacture authority
No fake medical reviewer, fake test, fake customer count, fake rating, fake testimonial or invented first-hand experience.
5. Review commercial friction
We read detailed return/shipping policy pages, not only front-page guarantee language. Commercial facts are labeled with a review date because funnels change.
6. Resolve contradictions conservatively
If primary sources disagree, we describe the contradiction and prefer the newest/current source rather than silently choosing the more favorable number.